Paradeplatz 6 combines selected brands, culinary concepts and urban functions to create a harmonious overall picture. Around the passage, places to discover, linger and meet are emerging – embedded in one of Zurich’s most distinctive locations.
Paradeplatz 6 combines different styles to create a harmonious whole. International brands, local institutions and innovative gastronomic concepts characterise the atmosphere and make the location a new meeting place in the heart of Zurich.
With SEASE, a lifestyle brand shaped by Italian sartorial tradition and high‑performance innovation is coming to Zurich. Designed for men moving between the city and the great outdoors, its contemporary, comfortable garments fuse refined craftsmanship with technical detail. At Paradeplatz 6, where design and modern living meet, SEASE will create a new destination for purposeful style. Explore what defines SEASE: sease.it
The Bleachers Pub offers a modern spin on gastronomy rooted in British pub culture. At the morning bar, you’ll find specialty coffee and tea alongside regional bites. In the evening, the space turns into a curated listening Pub celebrating excellent beer culture and offering signature cocktails and selected wines. Get ready for a new urban pub classic in the very heart of Zurich.
Roche Bobois will bring high-end French design to Paradeplatz 6, with sofas, furniture, and home accessories shaped by the French Art de Vivre. It will offer a space to discover new ideas and experience design and innovation, including customizable, European‑made collections created with leading designers and fashion houses. Explore the latest collections: roche-bobois.com/de-CH
The SWISS Experience Hub will bring the airline to life beyond the airport. As a mix between boutique, atelier, and lounge, it will let visitors explore SWISS through all their senses, with an offer ranging from personal travel advice to exclusive products and craftsmanship. Digital elements, events, and Swiss‑made collaborations will make the Experience Hub a living showcase of SWISSness. Discover, shop, connect, and feel the essence of flying: swiss.com/corporate/en/company/about-us
The art of matcha is coming to Paradeplatz 6, blending tradition with modern simplicity. In collaboration with a historic sixth‑generation producer in Uji, The Matcha Club will offer ceremonial‑grade, first‑harvest matcha defined by purity and precision. In a space shaped for calm, guests will be able to engage in a quiet ritual. Experience the essence of matcha: thematchaclub.com
Adding an elevated dining experience to Paradeplatz 6, Glaze Hospitality will introduce Matsuhisa to the Zurich gastronomy scene: modern Japanese cuisine with Peruvian influences, refined cocktails, and a vibrant yet elegant setting in a courtyard the heart of the city. Guests will be able to enjoy signature dishes, seasonal specials, and an outstanding level of quality and service. Matsuhisa perfectly reflects the site’s sophistication and international character. Find out more about the new culinary landmark here: glazehospitality.com
Eleventy will bring refined Italianità and contemporary elegance to Paradeplatz 6. You’ll find Men’s and Women’s clothing collections, complemented with personal shopping, MTM, and MTO services in a curated boutique setting. Discover Eleventy’s Milanese heritage and an authentic Italian experience: eleventymilano.it
Artes is set to bring a modern wellbeing studio to Paradeplatz 6: a calm refuge to move, breathe and reset. Through carefully curated sessions that strengthen the body and steady the mind, the studio blends practices that promote physical resilience while restoring mental clarity. Discover a new rhythm of wellbeing: studioartes.com
